Our Story

From sleepless nights to snuggly swaddles — this is Grace & Cloud Baby Co.

Hi, I’m Grace, founder of Grace & Cloud Baby Co., new parent, serial Googler of “is this normal?”, and firm believer that baby gear should be as beautiful as it is practical.

Grace & Cloud was born (alongside my actual baby) from late-night feeding sessions, piles of muslin cloths, and the overwhelming hunt for baby products that were safe, stylish, and didn't scream plastic chaos. I craved gentle, thoughtfully designed essentials that made motherhood feel a little less messy — or at least, messier in a pretty way.

So I did what any sleep-deprived, caffeine-fueled mum would do: I started a business.

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Family-Owned, Mom-Run, Baby-Tested

We're a small family-run store with big love behind every product. Every item you’ll find here has been handpicked by someone who’s actually used it (usually while wearing a baby and reheating her coffee for the third time). We value quality, comfort, safety, and a little bit of aesthetic joy — because you deserve that, too.

Whether it’s a nursing pillow that saves your back, a play gym that actually fits your nursery vibe, or a cot bumper that’s both breathable and beautiful, we only stock things we genuinely love — no fluff, no filler, just the good stuff.

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Here for the Chaos, the Cuddles & Everything in Between

We know parenting is equal parts magic and mayhem. And while we can’t promise to stop your baby from waking at 2am (again), we can promise to make your journey a little easier, a lot more stylish, and always supported with kindness.

Thanks for being here. From one parent to another — you’re doing great.
Now go have that cold cup of tea. You’ve earned it.

With love,
Grace & the Grace & Cloud Family

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